Wednesday, June 6, 2012

51% said Data Breach Might or Will Cause Them Stop Dealing with Breached Organization

According to a survey conducted by the Ponemon Institute data breaches have a negative effect on an organization's relationship with its customers or patients.

After being notified about a data breach by an organization, 15% say they will terminate their relationship, 39% say they will consider severing the relationship, and 35% say the decision to terminate a relationship will dependent on the organization not having another data breach.
85% said "Organizations that fail to protect my personal information are untrustworthy"
Personal data respondents worry most about if lost or stolen
Source: "2012 Consumer Study on Data Breach Notification" by Ponemon, 2012
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About the Survey
The survey was conducted by the Ponemon Institute and sponsored by Experian to examine consumer attitudes and experiences with breaches in various industries. The Web-based survey had 2,832 respondents, 708 of whom said they had experienced some type of breach of their personal information.

Sources:
(a) 2012 Consumer Study on Data Breach Notification - Ponemon and Experian, June 2012 (Registration Required)

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